The Knitting Tree LA is a yarn store and community in Inglewood Los Angeles. Together we designed a marketing campaign across social platforms (with a focus on Instagram short form video), to sell their keystone product:
The Emotional Support Chicken Kit.
The Results:
Store featured on CBS National, BBC, The LA Times and More!
Grew 10k followers in 11 months, and over 3 million views
Increased yearly revenue from Instagram by 200%
Brought email newsletter from 11 to 18k subscribers
Over 75 videos made